Case Studies and the Industry Landscape

Case Studies and the Industry Landscape

Value creation from MyData approach: from concepts to new business models

The MyData concept is quite clear: what if people were in control of their data? It raises legal, tech and social issues. But in this track we will focus on one thing, and one thing only: use cases that truly show the power of MyData. So what is a “MyData use case” you ask? Well, a use case should involve different players: data holder, data services and of course, people. This track will focus on use cases related to those actors, demonstrating the richness of the MyData model as a paradigm shift for people in control of their data but also as a new source of innovation and business opportunities for all players.  

⇒ “Consumer insights”: major studies & use cases will help us understand how the MyData Model is perceived by individuals and how it can help them

Handpicked Live Use Cases”: 4 use cases were selected, and there is going to be plenty of time to go through the learnings, the business opportunities for all parties/their viability, the pain points they have to overcome, etc…

⇒ “Energy Data Sharing”: the panel will show a overview from several countries around the world, of real and tangible benefits from a customer-centric use of energy personal data.

⇒ “Workshop Part 1 and Part 2 - Building the MyData Use Cases framework”: this workshop will focus on building a checklist of what is really a MyData use case,  come and work with us to discover what makes a really successful use case!

Keywords: Use cases, business models, business growth, business opportunities, transformation, value creation, benefit for consumer, benefit for citizens, personal data trade, personalised services, personal data exchange, data control.


Consumer insights

Wednesday: Henrik

10:45 - 12:00

TIME

Presenters: Rimma Perelmuter, Maarten Louman

Host: Hubert Le Liepvre

HOST AND PRESENTERS

This session focuses on consumer insights:  major studies & use cases will help us understand how the MyData Model is perceived by individuals and how it can help them.

<b>What do people really understand about their data?</b>

Rimma Perelmuter, Mobile Ecosystem Forum (MEF)

MEF’s 5th annual trust study looks at consumers awareness levels of what’s happening with their data. We will exclusively preview the findings of a 10-country study that explores consumer behaviours and understanding of the principles of MyData, impact of GDPR and different use cases.

<b>fiKks and Qiy make society debt-free</b>

Maarten Louman, Qiy Foundation

Many Dutch households face problematic debts. With the social initiative ‘fiKks’, organisations tackle this major social problem by enabling people to create an always up-to-date overview of a person's financial situation through links to the details of creditors. Participating organisations, such as Volksbank, insurers Aegon, and several municipalities, help to make society debt-free, and thanks to Qiy Trust Network they also comply with GDPR.

<b>Interactions and questions from the participants</b>

Session is hosted by: Hubert Le Liepvre

Handpicked Live Use Cases: MyData in Action

Wednesday: Henrik

13:15 - 16:15

TIME

Josh Hedley-Dent, Rory Donnelly,  Olivier Dion, Sarah Medjek, Chloé Beaumont, Heli Törrönen

HOST AND PRESENTERS

This session will showcase 4 use cases that demonstrate the MyData model and all of it’s parties: data holders, data services and individuals. This is not a pitching session! Selected use cases will share learnings, challenges and opportunities, success stories and failures, and you, as participants, will be able to question and explore these cases with the presenters.

<b>How Citizen Data Platforms are giving businesses a competitive edge</b>

Josh Hedley-Dent, CitizenMe

CitizenMe is a Citizen Data Platform - working to give digital Citizens rights over the value of their data. Citizens gain control and value. Organisations get access to deep, rich, accurate and ethical insights, to use GDPR as a springboard to drive innovation and organisational change. We’ll use live client projects (including UK banks, global agencies & FMCG brands) that are using CitizenMe’s decentralised data platform to highlight how MyData principles can lead to sharper insights, and faster innovation.

<b>How MyData is leading to an explosion in innovation?</b>

Rory Donnelly, digi.me

At digi.me, we've had at least three Hackathons by the time MyData 2018 comes around, from which we expect to have at least ten clear working apps demonstrating how MyData is leading to an explosion in innovation. We already have working examples in health, identity, insurance, insights etc. Demonstrating these working examples will be eye-opening to many.

<b>Data Portability in the retail industry</b>

Olivier Dion, Onecub

Onecub is a Data Portability tool allowing users to get their data back from their online service. We will present use cases from the retail industry where people will be able to reuse their data in order to:
- resell goods they already purchased;
- benefit from personal coaching based on their consumption habits (food, clothing, sport, books, etc.);
- check their insurances on their goods;
- share their purchases with their social network, etc.

<b>An insurance provider share with its 3M clients the data they have on them and provide its clients a personal cloud - Cozy - to actually use it!</b>

Chloé Beaumont, MAIF and Sarah Medjek, Fing

There is a huge power asymmetry between companies and individuals regarding the use of personal information. Allowing individuals to have access (and download) their personal information in order to better control and benefit from it, is now more than ever before a necessity. Based on the results of MesInfos experiment (2017-2018), we will propose a series of variables influencing the adoption of Self Data/MyData services.

Session is hosted by: Heli Törrönen

Energy Data Sharing

Thursday: Elissa

10:00 - 11:15

TIME

Arshad Saleem, Coutant Fabien

HOST AND PRESENTERS

With hundreds of millions smart meters installed worldwide, the energy sector carries on its digital transformation. They enable citizens to know their personal consumption, get a better understanding and be offered new services. The potential is great, but only if the citizen is in the center of their personal data and have enough trust about how it is handled. The panel will show a overview from several countries around the world, of real and tangible benefits from a customer-centric use of energy personal data.


<b>GDPR and energy data monetization</b>

Arshad Saleem, EIT InnoEnergy

The energy systems are currently going through a major transition. Rollout of smart metering infrastructure together with introduction of new, so called behind the meter, local energy assets, such as solar photovoltaics, batteries, and electric vehicles has made possible generation of a wealth of energy consumer data. These large volumes of data can and should be more effectively mined and monetized by energy utilities as well as new actors in the energy value chain for example aggregators and data brokers. We will present our work on a systematic framework for energy data monetization, identification of the monetization business cases across the energy utility landscape and development of some related tools.

Session is hosted by: Coutant Fabien


MyData Use Cases framework: Part 1

Friday: Kultsa

10:45 - 12:00

TIME

Noora Lähde, Antti Kettunen, Manon Molins, Koiti Hasida

HOST AND PRESENTERS

This workshop will focus on building a checklist of what is really a MyData use case, based on the ones showcased on the first session and the ones the participants want to add. We will analyse them and extract the criterias of what makes them “MyData” material, what makes a MyData case viable, …?

We will start by mapping the MyData Landscape, thanks to special participants and all workshoppers in order to draw a life-size mapping on the wall!

<b>Trafi-Tilaajavastuu MyData trial</b>

Noora Lähde, Finnish Transport Safety Agency Trafi

What benefits MyData may bring to an authority, company or a citizen? What MyData means when the customer may have access to the information for different kind of data? We will present a MyData trial between Finnish Transport Safety Agency and Tilaajavastuu, where these questions are being raised and tried out.

<b>Project Mercury: decentralizing identities & processes</b>

Antti Kettunen, Tieto

Project Mercury is a joint project with multiple Finnish private and public organizations done in spring 2018. Project Mercury explored how a limited company can be founded using Sovrin (distributed identities) and Corda (shared process & transaction handling). This session will explore the findings, value and the solution we created, including a live demo.

Session is hosted by: Manon Molins and Koiti Hasida

MyData Use Cases framework: Part 2

Friday: Kultsa

13:15 - 14:30

TIME

Noora Lähde, Antti Kettunen, Manon Molins, Koiti Hasida

HOST AND PRESENTERS

This workshop will focus on building a checklist of what is really a MyData use case, based on the ones showcased on the first session and the ones the participants want to add. We will analyse them and extract the criterias of what makes them “MyData” material, what makes a MyData case viable, …?

The second part of the workshop will be focusing on building the ideal checklist for a successful, viable, a concrete MyData use case. We will need all expertise and willingness in order to succeed, join us!

Session is hosted by: Manon Molins and Koiti Hasida