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Sitra, the Finnish Innovation Fund, the main partner of MyData 2018 conference, gathers together MyData-minded people to lunch session and panel Building blocks of the new “fair data” economy to hear about ideal data economy.

To fully tap the potential and opportunities that data bring, access to data needs to be improved. By creating an international protocol between end users, data providers and service providers, we can enable a data ecosystem where everybody wins. Companies can start to create and capture value by providing relevant services to customers by using data from one or more data sources with the consent of the individual – giving people control over how and what their data is being used for.
In this session we will discuss the main questions of how the data economy will create new business opportunities and benefit also the individual.
Anni Ronkainen, Executive Vice President, Chief Digital Officer from Kesko, will open the session.

Panelists:
Mika Nikkola, Data Business Designer, Palmu
Jussi Nissilä, Development Director, Ministry of Economic Affairs
Anni Ronkainen, Executive Vice President, Chief Digital Officer, Kesko
Toni Ruuska, Head Of Digital Customer Experience, Posti