Heli Törrönen

Head of transformation at Sanoma Media Finland

Heli is a customer experience, digital strategy and marketing professional with experience in retail, media and telecommunication businesses both btob and btoc sectors. Understanding the drivers of outstanding customer experience and creating customer-centric business concepts is my passion. Savvy use of data is a key to more relevant services and communication. MyData approach will open new opportunities to use even more rich data and transform business models.

During last years Heli has worked a lot in using data for creating better CX, personalized communication and services. In her position at Sanoma Media Finland she is leading the transformation process of customer service and customer experience.

My Sessions

Use Cases Track: Synthesis & Discussion


We will use this time to discuss the learnings of the use case track. We will synthesize three days of sessions and we will aim to have an honest deep discussion on what are the obstacles of the MyData use cases and how to move away from those to make the MyData World we hope […]


Handpicked Live Use Cases: MyData in Action


This session will showcase 4 use cases that demonstrate the MyData model and all of it’s parties: data holders, data services and individuals. This is not a pitching session! Selected use cases will share learnings, challenges and opportunities, success stories and failures, and you, as participants, will be able to question and explore these cases […]