J Cromack

Chief Technology Officer at MyLife Digital

Looking at the challenges organisations face in understanding their data and how they are attempting to meet the wider transparency needs of GDPR



J is co-founder and chief commercial officer of MyLife Digital. MyLife Digital has developed the Consentric SaaS platform, which enables organisations to rebalance control of the personal data they hold on a consumer by surfacing the personal data held, the purposes it is being used and the value being generated from the data (for both the consumer and the organisation) at any point in the customer journey. A core component needed to build trust and loyalty with the consumer and to meet new regulatory obligations.

J is an advocate of delivering ‘informed insight from informed consent’ and a champion of the opportunities emerging from GDPR. J has been in demand as a speaker on the subject thanks to his pragmatic approach to the new regulation and how organisations can embrace it and grow through trust. J has been recognised in the UK as a Data Enabler in the DataIQ Data 100 2018 amongst the most important and influential people in data-driven businesses and the innovators who support them.

J has a wealth of management experience gained from various leadership roles in the commercial and not for profit sector. And, as a business owner, he has sought to transform the marketing services sector and his entrepreneurial spirit remains at the heart of his approach. His rich understanding of the technology landscape, big data, analytics and data governance enables him to provide innovative solutions to marketing challenges and support the transformation of organisational performance.

My Sessions

The Blue Ocean of Ethical Personal Data


The dominant, so far widely successful, business models in the field of personal data are based on mass data collection, analysis and targeting advertisements. We have seen evidence that the public opinion is turning more negative towards such practices and the models are also being challenged by regulators. On this mature market also the competition […]


Wrestle GDPR – and WIN!


GDPR has presented challenges for many organisations – typically, knowing where to start in getting the data in their custody under control. There is not a one size fits all approach to complying. This session will explore the challenges that organisations face in understanding their data landscape and how they are attempting to meet the […]