Marlies Rikken

Advisor Digital Agility at InnoValor

As Advisor ‘digital agility’ at InnoValor, I am researching PDM within the research project ‘Digital We’. Along with my colleagues I became familiar with PDM when trying to answer the question ‘What are personal data stores?’. In that same project I have surveyed the opinion of Dutch citizens about the use of their personal data. In an assignment for the Dutch Ministry of Internal Affairs, I have made an overview of personal data initiatives in the Netherlands and abroad. Currently, I am working on two pilots(government and financial) in an attempt to implement PDM solutions and I am supporting the international PDM community by working with MyData on their business plan.

My Sessions

Out from the silos – personal data for innovation


Human-centric control of personal data underpins the seamless flow of data between different services and domains. Breaking data out of the silos enables new innovations that can emerge also outside of the domain of the original data provider, but still serve the common customer. As an example: the customer might be willing to use her […]