Michael Becker

Identity Praxis, Strategic Advisor Assurant

Insights into the connected individual’s attitudes and understanding of identity and personal information, and eleven industry recommendations.


Michael Becker is an identity & personal information management solutions strategic advisor. He advises clients on business and marketing strategy, product development, business development, and marketing. He also represents them at leading trade groups, like the Mobile Ecosystem Forum.  Michael is an advisor to Assurant, Predii, Privowny, and is a board of Trustee for Marketing EDGE. He has been a member of Assurant’s Digital Advisory Board since 2013. He is the co-author of Mobile Marketing for Dummies and number of other books and articles. He is on the faculty of marketing of the Association of National Advertisers, Direct Marketing Association, and National University. A serial entrepreneur, Michael co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years.  In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

My Sessions

Rights or Ownership?


The “MyData Big Words Fishbowl discussions” build deeper shared understanding on one of the most profound questions in MyData discourse: should we speak about “ownership of one’s data” or is “rights to one’s data”? What are the implications of using one or the other? The session starts with introductory presentation research findings on consumer attitudes […]


Individual Awareness


Major study & use cases will help us understand the potential of the MyData Model, from awareness to protection. What do people really understand about their data? Michael Becker, Mobile Ecosystem Forum (MEF) MEF’s 5th annual trust study looks at consumers awareness levels of what’s happening with their data. We will exclusively preview the findings […]