Insights into the connected individual’s attitudes and understanding of identity and personal information, and eleven industry recommendations.

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BIO
Michael Becker is an identity & personal information management solutions strategic advisor. He advises clients on business and marketing strategy, product development, business development, and marketing. He also represents them at leading trade groups, like the Mobile Ecosystem Forum.  Michael is an advisor to Assurant, Predii, Privowny, and is a board of Trustee for Marketing EDGE. He has been a member of Assurant’s Digital Advisory Board since 2013. He is the co-author of Mobile Marketing for Dummies and number of other books and articles. He is on the faculty of marketing of the Association of National Advertisers, Direct Marketing Association, and National University. A serial entrepreneur, Michael co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years.  In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.