Rimma Perelmuter is CEO & Global Board Director at Mobile Ecosystem Forum (MEF), the global trade body that works with its members to accelerate the growth of a sustainable mobile ecosystem.

Since first executing its launch in 2001, Rimma has led MEF’s rapid global expansion across the diverse markets of Africa, Asia, EMEA and the Americas; establishing MEF as the premier mobile association that acts as an impartial and authoritative champion for the broadening mobile ecosystem.
Her focus at MEF has been both mission-driven and commercial; building strategic partnership and working with diverse ecosystem players on leading initiatives to solve industry problems, drive market impact and achieve commercial gains.

Today, MEF acts as an influential global & cross-sector platform for building trusted and innovative value-added, data-driven and mobile messaging services.   It also provides an unparalleled global network and thought-leadership platform for its diverse membership.

Rimma is a passionate advocate on the importance of building and preserving trust in data driven services and was named Trust Leader of the Year at the 2018 Know Identity Awards.