The Business of Personal Data

  08: The Business of Personal Data [MyData 2018 topic track]

The Business of Personal Data

Will MyData be a thriving business ecosystem?

The track objective is to understand the possibilities of the MyData ecosystem to become mainstream and to create significant revenue within the ICT and digital services ecosystem. We are in the early adopter phases, no doubt. What are the possible future scenarios?

In the conference there will be one business track session on each conference day. These sessions build the core understanding of the emerging field of human centric personal data for the corporates, start-ups and investors.

Keywords: Disruption, venture capital, platform economy, business opportunities, digital transformation, value creation, personal data trade, personalised services, personal data exchange, Web 3.0

Sessions:

Out from the silos - personal data for innovation & disruption

Time:

Wednesday: Alvar

10:45 - 12:00

Hosted by:

TBD

Presenters:

TBD

Human-centric control of personal data underpins the seamless flow of data between different services and domains. Breaking data out of the silos enables new innovations that can emerge also outside of the domain of the original data provider, but still serve the common customer. As an example: the customer might be willing to use her loyalty card data in a health app, health is not the business of a retail chain, but by opening up for external innovators, the retail chain may be able to create more value for its customer who uses the loyalty card.

This session looks at why and how personal data could be opened for wider ecosystems and what is the disruptive power of such networked innovation, and looks at this question from a corporate perspective.

Policy implementation shaping the markets

Time:

Thursday: Studio

10:00 - 11:15

Hosted by:

TBD

Presenters:

TBD

Yes, we know about the content of EU General Data Protection Regulation, the Payment Service Directive PSD2, ePrivacy directive and other regulations and policies. Much more unclear is what is happening on the enforcement side and the enforcement is really what matters for the businesses. Enforcement can support true interoperability and create a fair and stable environment for businesses to work. In the worst case it can also be mistargeted, and create huge burden or even fear within organisations, with no significant benefits for individuals or the society.

This session invites  the regulators and businesses into open dialogue of the current state and future of implementing the personal data related policies.

The future is now - Investing in the blue ocean of ethical personal data

Time:

Friday: Kultsa I-III

10:45 - 12:00

Hosted by:

TBD

Presenters:

TBD

The dominant, so far widely successful, business models in the field of personal data are based on mass data collection, analysis and targeting advertisements. We have seen evidence that the public opinion is turning more negative towards such practices and the models are also being challenged by regulators. On this mature market also the competition is fierce.

This session gathers investors to discuss and debate on the potential of creating blue ocean markets where the strict data protection is not a hindrance, but the key driver for businesses.


 

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