The Business of Personal Data


The Business of Personal Data

Will MyData be a thriving business ecosystem?

The track objective is to understand the possibilities of the MyData ecosystem to become mainstream and to create significant revenue within the ICT and digital services ecosystem. We are in the early adopter phases, no doubt. What are the possible future scenarios?

In the conference there will be one business track session on each conference day. These sessions build the core understanding of the emerging field of human centric personal data for the corporates, start-ups and investors.

Keywords: Disruption, venture capital, platform economy, business opportunities, digital transformation, value creation, personal data trade, personalised services, personal data exchange, Web 3.0


Wednesday: Alvar

10:45 - 12:00


Stuart Lacey


Session description

<b>Life after the Death of GAFA</b>

Stuart Lacey, Trunomi

Session is moderated by: TBC

Out from the silos - personal data for innovation

Wednesday: Elissa

15:00 - 16:15


Wil Janssen


Human-centric control of personal data underpins the seamless flow of data between different services and domains. Breaking data out of the silos enables new innovations that can emerge also outside of the domain of the original data provider, but still serve the common customer. As an example: the customer might be willing to use her loyalty card data in a health app, health is not the business of a retail chain, but by opening up for external innovators, the retail chain may be able to create more value for its customer who uses the loyalty card. This session looks at why and how personal data could be opened for wider ecosystems and what is the disruptive power of such networked innovation, and looks at this question from a corporate perspective.

Session is moderated by: (TBC)

<b>Creating a personal data management commons</b>

Wil Janssen, InnoValor

PDM is a complex concept. Complexity can be reduced by creating a common, shared and open infrastructure of building blocks for personal data management. In this session we will propose a framework for PDM Commons and discuss experiences with open frameworks for PDM with their relations. Eventually, we identify steps to incrementally grow the PDM Commons.


Wednesday: Elissa

13:15 - 14:30


Iain Henderson


Session is moderated by: TBD

Wrestle GDPR – and WIN!

Thursday: Studio

10:00 - 11:15


Keith Dewar


GDPR has presented challenges for many organisations – typically, knowing where to start in getting the data in their custody under control. There is not a one size fits all approach to complying. This session will explore the challenges that organisations face in understanding their data landscape and how they are attempting to meet the wider transparency needs of GDPR. Includes respect for the privacy of individuals’ personal data and their extended rights.

Session is moderated by: Keith Dewar, MyLifeDigital

The Blue Ocean of Ethical Personal Data

Friday: Arkki

10:45 - 12:00


Freyr Hólm Ketilsson, Masahiro Hanatani


The dominant, so far widely successful, business models in the field of personal data are based on mass data collection, analysis and targeting advertisements. We have seen evidence that the public opinion is turning more negative towards such practices and the models are also being challenged by regulators. On this mature market also the competition is fierce. This session gathers investors to discuss and debate on the potential of creating blue ocean markets where the strict data protection is not a hindrance, but the key driver for businesses. This session looks at why and how personal data could be opened for wider ecosystems and what is the disruptive power of such networked innovation, and looks at this question from a corporate perspective.

Session is moderated by: TBC

<b>Iceland and decentraliced health data</b>

Freyr Hólm Ketilsson, Dattaca

Dattaca Labs in Iceland have established a Startup studio in Iceland focusing on Startups working within decentralization. In Iceland health data has been available for about 12 months, social data even longer and financial data has just recently been made available. On the back of that this Startup studio has been established. A part of the Startup studio is the decentralization fund who has the role of writing small checks (20 per year) for founders that are taking their first steps developing their product, the fund can write follow up checks (5 per year) as well. The Startup studio premise is to minimise the product risk, product to market risk and finally team risk.

<b>Japanese Data Sharing Service Between Large Companies</b>

Masahiro Hanatani, NTT DATA

In order to realize distribution of personal data, We think one of several barriers is "the different view between data provider companies and data utilization companies"

In Japan, there is no regulation defining that personal data is privately owned by each person. So now, data provider companies holding customer's personal data (especially large companies building CRM on their own) don't have any merits of returning personal data to their customers in Japan.

On the other hand, for data utilization companies, it is necessary to get personal data from data provider companies. In order to analyze data and make new services, a certain volume of data is required.

Therefore, as a first step of personal data business in Japan, I think it is necessary to develop a mechanism that allows both data providers and data utilization companies to distribute and utilize data each other.

NTT DATA are going to develop a data distribution system and realize an "Enhanced CRM". Firstly, we will start to sharing data in non-competitive domain, e.g., name and address. In the future, we will realize data distributions and data utilizations can benefit data provider companies. We are currently planning POC and will prove it from this fall.


Friday: Alvar

13:15 - 14:30


Geoff Revill, Alastair Johnson


<b>How to Build a Commercially Viable and Trustworthy MyData Social platform</b>

Geoff Revill, Krowdthink Ltd

The key to changing the internet towards a MyData model is to tackle the monetary driver, where for the most part we are currently the product that is traded and so we end up with a surveillance economy. We will walk you through how to build a social platform designed to demonstrate that respect for privacy can be adhered to whilst building a commercially valuable social platform, similar to Twitter or Facebook, yet at the same time fundamentally different, exploring opportunities incumbent platforms struggle to deliver. We will show how a MyData approach can unlock the commercial power of a personal data ecosystem.

<b>Take back control of your data</b>

Alastair Johnson, Nuggets

Nuggets is an e-commerce payments and ID platform. It stores your personal and payment data securely in the blockchain, so you never have to share it with anyone – not even Nuggets. For consumers, Nuggets is a single, secure sign-on for payment, login and ID verification, with no tracking or selling of your activity.

For businesses, Nuggets will mean the end of vast, vulnerable databases of customer data, minimising the risk of regulatory issues.

Session is moderated by: Mikael Rinnetmäki