Minna Vakkilainen

VP, Head of Analytics and Customer Data at Kesko

Minna has been heading the Analytics and Customer Data unit at Kesko since 2014. The vast majority (>15 years) of her career she has been in banking and finance sector/business development (management) roles focusing business intelligence, customer data and marketing.

Kesko is the biggest retail company in Finland (3rd place in Northern Europe) with retail sales of nearly 13bn€. The power of consumers, data and mobile is changing the business. Kesko’s vision is Customer and quality – in everything we do. Kesko is focusing to execute strong customer driven strategy and MyData thinking and actions towards sustainability, data ethic and value for customers and are very well fitting to this goal.

My Sessions

Wrestle GDPR – and WIN!


GDPR has presented challenges for many organisations – typically, knowing where to start in getting the data in their custody under control. There is not a one size fits all approach to complying. This session will explore the challenges that organisations face in understanding their data landscape and how they are attempting to meet the […]